He explains to me that he has been assigned to do an article on Gluten Free pizza and he found us on a google search and he'd like to ask me a few questions. So I'm answering his questions and I tell him I can send him a sample. He asks for pictures and can you believe this: We did not get a decent picture of our booth at the DAN conference. So I have Tara take a dorky picture of me holding a crust and a close up of the crust in the package. I also sent him a file with the logo to use if he liked. So I did not hear from him for a week and thought that it would just be a little blurb about us in this article.
Then the editor calls me and says that this issue is going to be passed out at this big pizza expo in New York in March and I should buy an ad. So she helps me put an ad together and give me a 1/2 page ad for 1/2 price. She was very nice and we spoke several times over a few days while her designer put the ad together for me. She said that she would send me some copies of the issue when it comes out.
Tuesday of this week (2-20-07) I get a call from someone who says they saw the ad and can they get a sample. This magazine is distributed to a lot of pizza joints and they were getting customers asking about GF pizza crust. I did not even know the issue was released! So I sent her a sample and we got our copies in the mail later that afternoon.
I saw the ad on like page 32 or something and we were like "oh cool!". So I keep flipping and I come to the article and there I am! A big 1/2 page picture of me holding my crust! HAHA I almost fell off my chair. I did not think that they would put that up. Then we read the article and it talks about us. It was more than I expected. Even Russell was impressed!
Well that gave us some confidence. The next day another guy calls to order a case for his place. I got 4 more calls and sold 3 more cases the next two days! Well hopefully this will help kick start some things. Now I just need to make sure we stay in good with this kitchen so we can keep cooking over there. They are saying they are gonna do some remodeling and that while we can still use it to cook, we cant store the oven there! but nothing is happening yet so we will see. Check out the magazine cover, the ad and the article. What do you think?